Keyword Match Type Remover for Google Ads

This keyword match type remover tool helps clean Google Ads keyword exports by removing extra symbols like [exact match], "phrase match", and +broad +match. It strips those instantly, giving you a clean keyword list you can actually work with.

Paste your keywords, and the cleaned version is ready in real time. No uploads, no waiting — everything happens right in your browser.

The tool focuses only on cleaning match type formatting — your actual keywords stay untouched.

Exact match: [running shoes] becomes running shoes

Phrase match: "running shoes" becomes running shoes

Broad match modifier: +running +shoes becomes running shoes

You can mix all formats together — each keyword is cleaned individually, whether it's on its own line or part of a comma-separated list.

Most people don’t just clean keywords for the sake of it — it’s usually part of a bigger workflow.

A common process looks like this:

• Remove match types from exported keywords
• Clean and deduplicate the list
• Reorganize or regroup keywords
• Apply new match types based on campaign structure

After cleaning, you can use the Keyword Match Type Tool to quickly reapply broad, phrase, or exact match formats without doing it manually.

Paste your keywords — You can paste from Google Ads, spreadsheets, or any text source. One per line or comma-separated both work.

Adjust options if needed — Turn on deduplication, lowercase output, or whitespace trimming depending on your workflow.

Copy or download — Once cleaned, copy the list or export it as CSV to use in your campaigns or reports.

Campaign restructuring: Strip existing match types before rebuilding campaigns with a new structure.

Negative keyword creation: Convert keyword lists into clean negatives without brackets or symbols.

Data analysis: Clean keywords before grouping, pivoting, or joining datasets in Excel or Google Sheets.

Cross-platform uploads: Remove Google Ads-specific formatting before using keywords in other ad platforms.

Will this change my keywords?
No — only match type symbols are removed. The keyword text itself stays exactly the same.

What if a keyword has no match type?
It will pass through unchanged.

Does it work with large lists?
Yes — everything runs in your browser, so performance depends on your device, not a server.

Is my data stored anywhere?
No — nothing is uploaded or saved. Your data stays completely local.

If you're working with keyword lists regularly, these tools can save even more time:

• Keyword Match Type Tool — quickly apply match types to clean keyword lists
• CSV Merger — combine multiple keyword files into one
• Text Case Converter — normalize casing across keyword lists

All tools are free and run directly in your browser.